Northwest Business Group (NWBG) is now Provia Partners.

Services

Business Valuation Services for Growth, Strategy & Exit

Your business is likely your biggest asset. Knowing its true value is critical. We deliver precise business valuation services for $1M–$50M companies, giving you clarity, leverage, and confidence to grow, invest, or exit profitably.

Testimonials

Trusted by Growing Businesses Across Industries

“Scott and his team came on board and were able to think strategically, speak truth and dive in with a fresh look on things. They provided high level financial counsel and strategic insights that synced with and benefited every level of the company. … Scott and team were instrumental in establishing fiscal policy and procedures, forecasting, and leveraging in-depth financial analysis. … If you’re looking for an Outsourced CFO that can dig in, get results, and secure a prosperous future, I’d recommend Scott and Provia Partners.”
Aaron Odem, General Manager, Hurley Construction LLC

“Scott and the team at Provia Partners have been invaluable partners to our business for years. They helped us make sense of our financials, identify where we were making and losing money, and put strategies in place that improved our profitability. … When it came time to sell the company, Scott guided us through every step—from preparing for the sale to negotiating the deal and ensuring a smooth handoff. His insight and steady hand gave us confidence through a major transition.”

Hutch, Business Owner
“Scott’s professional aptitude, grasp for numbers, intellect, experience, and calm disposition ultimately won him the position. … Scott’s consultative approach, business aptitude, and advice enabled us to manage the company through tough times. … Scott is a great CFO as well as an excellent mentor and coach.”
Bob Urban, Former President, SaaS Company in Bend, Oregon

Why Accurate Business Valuations Matter

Every owner eventually faces the question: What is my business really worth? The answer impacts every major decision you make, from raising capital to acquiring another company to planning for an eventual exit. An accurate valuation provides the clarity you need to negotiate with confidence, secure financing, and map a realistic path toward your goals.

Without a professional valuation, business owners often rely on guesswork or inflated assumptions. This can lead to undervaluing years of hard work, leaving money on the table in a sale, or overextending on debt that the business cannot sustain. For professional services business valuation in particular, where value is often tied to contracts, relationships, and reputation, the risks of miscalculation are even higher.

Provia Partners specializes in delivering business valuation services for companies earning $1M–$50M in revenue. Our approach goes beyond formulas to uncover the real drivers of value in your industry. Whether you run a manufacturing firm, a service business, or a fast-growing startup, we show you not only what your company is worth today but also how to increase that value for tomorrow.

Our Business Valuation Service Approach

Financial Performance Analysis

Numbers tell the truth about your business, but only if you know how to read them. We dig into revenue streams, profit margins, and cash flow to expose what really drives enterprise value. This process uncovers hidden strengths you can amplify and weak points that quietly drain profitability. Without this clarity, owners often walk into negotiations underprepared and risk leaving money on the table. With it, you gain the power to make confident decisions about growth, financing, or exit timing. Beyond highlighting where you stand today, we also show you how to strengthen financial performance for tomorrow. By turning raw data into actionable insights, we help you build a clearer roadmap toward long-term value creation, so your numbers work as hard as you do.

Market & Industry Comparisons

Value is always relative. We benchmark your company against competitors and industry standards using multiples and valuation models that buyers and investors recognize. This shows how your business truly stacks up, where you outperform, and where risks may drag your value down. Without benchmarking, owners risk mispricing their companies, losing leverage, or walking into negotiations blind. With our analysis, you see how the market views your business, what buyers are paying in your industry, and which levers can raise your profile. The result is a defensible, data-backed valuation that strengthens credibility with investors, attracts buyers, and positions you for stronger outcomes. By grounding your valuation in both internal performance and external market forces, we ensure you move forward with the confidence of knowing exactly where you stand.

Asset & Liability Assessment

Every asset adds weight to your valuation, and every liability takes it away. We assess tangible assets like property, equipment, and inventory, along with intangible value drivers such as brand reputation, intellectual property, and customer contracts. At the same time, we review debts, obligations, and risks that could erode your enterprise value if left unchecked. Without this balanced picture, owners are often blindsided in due diligence or forced to concede in negotiations. Our process brings these realities to light before they become problems. By surfacing hidden strengths and red flags early, you gain the chance to protect value, resolve issues proactively, and present your company with transparency. This clarity ensures that when buyers or investors take a closer look, they see a business worth trusting and paying a premium for.

Strategic Valuation Advisory

A valuation is more than a report. It should be a roadmap that shows you how to move forward. That is why we pair every valuation with tailored advisory built around your goals. If you are preparing for a sale, we highlight value drivers and address weaknesses before they reduce your price. If you are focused on growth, we outline specific steps to strengthen profitability, optimize cash flow, and expand equity value over time. Without this guidance, even an accurate valuation is just a static number. With Provia Partners, you receive both a clear picture of what your business is worth today and a plan for how to increase that worth tomorrow. Our approach ensures your valuation becomes a tool for transformation, helping you build the company and the future you envision.

Benefits

Benefits of Our Business Valuation Services

Informed Decision-Making

A professional valuation gives you more than a number. It provides clarity that guides critical decisions like growth planning, investments, financing, and exit strategies. With clear insights into your company’s true worth, you can build strategy on reality, not assumptions. This credibility also strengthens conversations with lenders, investors, and partners. Without it, you risk costly mistakes, missed opportunities, or undervaluing years of work. With it, you make informed, confident choices that keep your business moving forward on solid ground.

Maximize Business Value

Valuations do more than measure today’s worth; they uncover what will increase tomorrow’s. By identifying value drivers such as recurring revenue, healthy margins, and brand reputation, while exposing weak points, we show you where to focus. Service businesses in particular benefit from this clarity, since value is often tied to contracts, relationships, and reputation. With these insights, you can strengthen what attracts buyers and correct what may reduce ROI. The result is steady improvement that compounds over time, making your business worth more with every step you take.

Negotiation Power

In negotiations, knowledge is leverage. A defensible, professional valuation equips you with facts when selling, raising capital, or exploring M&A opportunities. Instead of accepting terms based on perception, you negotiate from a position of authority. Buyers and investors gain confidence in your numbers, which improves your credibility, strengthens your price, and speeds up due diligence. Without it, you risk leaving money on the table. With it, you enter the room prepared, backed by clear data, and positioned to protect the value you have built.

Risk Reduction

Every business carries risks that can erode enterprise value if ignored. A valuation uncovers these blind spots before they become costly. By reviewing financials, assets, liabilities, and market comparisons, we reveal issues such as debt levels, customer concentration, or operational weaknesses. Identifying them early allows you to make changes that strengthen your position and reduce surprises during due diligence. For service businesses, this is especially important, since much of the value comes from intangible assets. With Provia Partners, valuation becomes both a measurement and a safeguard, protecting your future.

Who We Work With

Industries We Serve

From manufacturing and professional services to healthcare, technology, construction, and retail, our business valuation services support companies across a wide range of industries. We specialize in professional services business valuation while adapting to the unique needs of any $1M–$50M business. Whether your goal is growth, financing, or preparing for exit, we tailor our process to fit your industry.

Start Your Business Valuation Today

Don’t leave your company’s future to guesswork. A professional valuation gives you clarity, credibility, and the power to make smarter decisions. Schedule a discovery call today to learn how Provia Partners can uncover your business’s true worth and help you build for tomorrow.

FAQs

Frequently Asked Questions

How long does a business valuation take?

A professional business valuation typically takes two to four weeks to complete. The exact timeline depends on your industry, company size, and how quickly financial documents are provided. During this period, our team reviews financial statements, benchmarks against industry multiples, and evaluates both tangible and intangible assets. The goal is to balance efficiency with thoroughness. A rushed valuation may miss critical details, while an overly drawn-out process can delay your decision-making. With Provia Partners, you can expect a valuation that is timely, accurate, and defensible, giving you the confidence to use it for financing, negotiations, or exit planning.

What documents are required?

Most valuations require at least three years of financial statements and tax returns, along with organizational and operational documents. Depending on your industry, additional materials may be needed. For example, professional services business valuation often requires details about contracts and client relationships. Typical documentation includes:

  • Financial statements and tax returns (3 years minimum)
  • Organizational documents such as articles of incorporation
  • Asset lists and inventory records
  • Customer contracts, recurring revenue data, and supplier agreements
  • Operational details that show how the business generates value

Collecting this information upfront allows us to uncover the true drivers of enterprise value and produce a valuation that is credible and defensible in any negotiation.

When should I get my business valued?

Business owners should consider a valuation any time they face a major financial or strategic decision. Common triggers include:

  • Preparing for an exit or sale
  • Raising capital or securing financing
  • Buying or selling another company
  • Bringing on new partners or resolving disputes
  • Tracking enterprise value over time

Many owners benefit from periodic valuations even when a transaction is not imminent. This allows you to monitor progress, identify value drivers, and strengthen financial health before an exit becomes urgent. For service businesses, where intangible assets such as contracts and reputation shift quickly, routine valuations are especially useful. In short, if your decisions could be influenced by what your business is worth, a professional valuation ensures you act with clarity rather than guesswork.

How accurate are your valuations?

No valuation can predict the exact number a buyer will pay, but a professional process delivers a defensible, data-backed range. At Provia Partners, accuracy comes from combining financial performance analysis, industry benchmarking, and transaction data from real deals. Our valuations use recognized methods and multiples that buyers, investors, and lenders trust. This credibility strengthens your negotiating position and protects you from undervaluing your business. Informal estimates often collapse under scrutiny, leading to lost leverage or weaker terms. With our professional valuation services, you can move forward confidently, knowing the numbers reflect both your company’s financial reality and its position in the marketplace.

Do you provide valuation of service businesses specifically?

Yes. We specialize in the valuation of service businesses, where much of the enterprise value lies in intangible assets. Drivers we evaluate include:

  • Long-term client contracts
  • Recurring revenue streams
  • Depth and expertise of your team
  • Brand reputation and market positioning
  • Intellectual property or proprietary systems

Because these factors do not always appear on a balance sheet, service businesses are especially vulnerable to being undervalued without professional expertise. Our process ensures these assets are measured and reflected accurately, whether you are preparing for exit, raising capital, or simply tracking enterprise value. With Provia Partners, you gain insights that highlight your strengths, address weaknesses, and position your service business for maximum impact in the marketplace.